Thanks for the confirmation; I was about to point you to
http://megazine.mightypirates.de/forum/index.php/topic,543.0.html and there Q03... ;-)
Regarding your jpg or swf question:
If you have a lot of (small) text, the swf is best, as long as you can manage to have tagged text and embedded fonts with your PDF, so the text can be vectorized.
Then text also with high resoltuions is excellent.
You have to keep an eye on the image quality, setting the switches in the pdf2megazine.bat file (calling the pdf2swf tool) appropriately.
Some hints can be found here:
http://www.vservu.com/blog-tip-lsThere look for blog #1, 2, 3, 7, 11
A way to optimize is using different jpg resolution files for different zoom levels using scale (explained in the blog above).
And with the next version you can match your different resolutions with fix zoom scales using the zoomsnap paramenter (already discussed a bit in this forum; search for zoomstep and zoomsnap)
You also will find many details in the wiki already (either go to the specific plugin and tag chapters like book, page, chapter, navigationbar, search, ...
A search also will take you to the chapters of interest.
megazine.mightypirates.de/wikiGood luck and success with your conversion efforts