Hi,
1) is technically impossible, I'm afraid, as Flash does not allow entering fullscreen if it's not triggered by a user action (like a mouse click or key press). This is actually a good thing, imagine all the fullscreen ads in your browser if it weren't so...

2) There is. Actually there are two possibilities: either set the
startpage attribute of the book to 2, or use the
prepage attribute of the book to display the "inside" of the front cover. The second variant won't allow "closing" the book, though.