Good question ;-)
The idea is as follows:
A title is represented by one megazine.mz3 file. A single book is a title, a catalogue, newspaper, magazine, photobook, ... every single publication is a title.
A book is something that is a uniques, stable, unchangable title and mostly not only will be viewed online but also distributed as eBook on CD/DVD/stick or provided for download.
An "issue" is a title also, but just one title of a sequence of titles, all published under the same name with different issue-numbers and mostly with a date.
We call these priodicals, i.e. something that usually has a limited life time (peak period of interst).
If you think about daily newspapers: every day one new newspaper is issued. Every newspaper is a title (represented by one megazine.mz3 file).
But all have the same name and differ just in issue number (and content ;-)
Example: Daily Mirror, Times magazine, ...
In your case, if you intend to publish regularly new titles of the same kind of "book" (even if it is not once per week, but some per year; like Spiroux, or Asterix), I would agree those are "periodicals" and can be published under a MZ3-TIME license.
But the MZ3-TIME does not allow downloads or distributions on media (what is the key "feature" of a MZ3-FIX or MZ3-PUBL license).
Does that make sense and help?